Chinese brand integration of global explosion-proof tools

"At present, the products of explosion-proof tools sold on the market are 4 - 5 times higher than those of domestic brands, but in fact, the products of these foreign brands are almost all produced by our company's OEM.

Zhang Dongli, director of the China Metal Products Association, said: "the explosion-proof tool industry has exported 30% of its own brand. This is very simple in the hardware industry. But at the same time, we should also see that, with independent intellectual property rights and core technology, there is a big gap between us and the target of participating in international competition and occupying the international market with independent brand. Not only in the international market, even in the Chinese market, in the special area of the procurement of explosion-proof tools, not all of the use of Chinese brand products, but the use of many famous brands of the United States, Europe, Japan and other internationally famous brands. However, these imported products themselves are produced by Chinese enterprises and then sold back to China. We hope that this situation can be improved as soon as possible, and we need the help of relevant government departments and media to publicize and popularize it to all sectors of society.

For the forum organized by China National Hardware Association, the guests agreed that they were very timely and very specific. Zhang Yong, director of the China Coal Machinery Industry Association, said: "recently we have also written a safety regulation in the field of coal. Through this meeting, I also have a further understanding of the explosion-proof tools. We will add the relevant requirements for the correct use of explosion-proof tools in this safety regulation, from the level of laws and regulations. The underground safety operation is required. "

People in the industry believe that domestic explosion-proof tool industry has entered the key period of brand development. After having absolute manufacturing capacity and R & D capability, how to improve brand reputation and influence has become an important factor to determine the future trend of Chinese explosion-proof tool industry. China's tool industry is developed with a large number of DIY products, and the starting point is relatively low. The explosion-proof tool is decided by the particularity of its field of use, which is to meet the needs of industrial users in special fields, and the starting point is very high. Therefore, explosion-proof tool enterprises should focus on high-end, strengthen brand building, enhance brand awareness and influence. The establishment of the brand also means the increase of the added value of the product and the enhancement of the comprehensive competitive strength of the enterprise. Only in this way can China become the well deserved power of the world's explosion-proof tool manufacturing. To promote the deepening of independent brand building of the explosion-proof tool industry, this is precisely the significance of organizing the forum activities by the China Metal Products Association.

After the forum, the relevant officials of the State Administration of safety supervision call the magazine, inquire about the situation of the explosion-proof tool industry and the contact mode of the leader of the leading enterprises, and express that they wish to know more about the explosion-proof tool products, and provide the basis for the subsequent promulgation of the corresponding policies and regulations.